<aside> 💡 Questions for social media posts & articles (by Dickie Bush)

</aside>

1. What problem am I solving?
2. Whose problem am I solving?
3. What benefits am I unlocking?
4. What promise am I making?
5. What emotion am I generating?
6. What's the next action my reader should take?

<aside> 💡 Questions for articles and newsletters (by Justin Welsh)

</aside>

[What am I going to teach]

[Why does it matter to the reader]

[Why do most people fail]

[What are 3-5 action points the reader should take]

<aside> 💡 Questions for books, chapters, or articles (by Dr Nicole Janz)

</aside>

1. What’s the key message?
2. Who needs to hear it the most?
3. What objections against my argument will the reader have?